the 12-visit plan
A home-reset business, one first call, and $25,200 signed in two months.
"Y'ALL! I just booked my 2nd client at my higher price point plan!!"
That's Laura. She sent it to our group chat last month.
Laura runs Abode. She resets homes for busy moms. (Think fairy godmother, but with a label maker and a Stripe link.)
For years she ran it the way most of us were taught.
Do the job. Send the bill. Wait. Send a "just following up!" email. Wait some more. And keep trying to take as many jobs as you can.
Then start over next month with an empty calendar and a fresh sense of dread. A bunch of texting clients to make sure they're continuing on the plan.
On her first call with me, we didn't touch her marketing. We looked at what she was selling. And we turned one-off resets into monthly plans.
Her first client said yes to $1,200 a month, without Laura even walking the house first. Just paid over the phone.
Her second client said yes too. Both paid in advance. Paid. Before. The work. (After years of billing after the work.)
Then five new clients less than two months. Two of them on her premier plan at $2,400 a month. Every one of them on a three-month minimum.
$25,200 signed, for the same work she was already great at.
So why am I telling you this?
Because I did it the other way for twenty years. Show up, play the gig, chase the check, start back at zero. Basically, I was a goldfish circling the same bowl, hoping that I would find something different.
Laura didn't need more clients first. She needed a different shape for the clients she already knew how to serve.
If clients pay you and only after you've built them, every month starts at zero. If they pay you monthly on autopay, next month has already started.
Here's one thing to try before your next quote goes out. Take the work you do most. Ask what a client would want from you every month, not once. Write it down as one plan with one monthly price with the 3-month minimum.
Will every client want it? Nope.
Todd from the networking group still wants one shoot in March, to make changes 12hrs before the shoot, sends back script rewrites from chatGPT, AND wants a discount. Todd's just being Todd.
(please, for the love of all that's good, say no to Todd...)
SO if you're tired of working with Todd and want a offer with high margins and predictable money... That's the first offer we build inside 10K Creative: a recurring offer that gets you paid monthly and can build you to $10,000 months with fewer clients and predictable income
Hit reply and tell me what you sell. I'll tell you what the monthly version could look like. (Doors for the December crew care open now, if you want to build with us, nows the time! if it get's sold out we'll reopen enrollment in 2027.)
Jonathan "recovering goldfish" Ray
PS. Laura's @abodeupkeep on Instagram. Fair warning, you'll want to clean out your junk drawer afterward. You won't do it. But you'll want to.
